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Marketing Articles
Review of "Beyond Buzz"
A review of "Beyond Buzz: The Next Generation of Word-of-Mouth Marketing," by Lois Kelly, AMACOM, 2007.
Recommended by William R. Smith, Jr., PhD, PCM, Associate Professor of Marketing
First published in the Graziadio Business Report at http://gbr.pepperdine.edu/074/books.html
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gbr_buzz_review_20074.pdf (PDF, 74K) uploaded over 2 years ago
0 comment(s) and 0 review(s)Review of "Truth:The New Rules for Marketing in a Skeptical World"
A review of "Truth: The New Rules for Marketing in a Skeptical World," by Lynn Upshaw
AMACOM, 2007
Recommended by John Oppenheim, Adjunct Professor, Management Information Systems
First published in the Graziadio Business Report at http://gbr.pepperdine.edu/074/books.html
For more...
gbr_truth_review_20074.pdf (PDF, 74K) uploaded over 2 years ago
0 comment(s) and 0 review(s)Marketing forum posts
Brand Strategy Blog Experience Quality - 0 comments
Considering Where to Publish Your Article? - 0 comments
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Authentic Customer Experiences - 9 comments
